Online shopping is one of the best and worst things to hit the world. Not only does it mean we can shop to our heart's content, but it's also gotten us used to constant disappointment. You know the ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

The augmented reality tool allows you to see exactly what it would like on your figure - with sixteen different body types and heights to choose from at the click of a button By clicking the See My ...

Asos is trialling a new tool for its mobile and desktop sites to show customers what particular garments look like on models of different body types. The See My Fit tool allows customers to see a ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...

One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

C. True Coleman faced a dilemma all too common for many brides in search of that perfect wedding dress. The bride-to-be wanted something they would feel special and comfortable in while celebrating ...

A fresh pair of kaleidoscope-patterned leggings can have you at Ashtanga faster than you can say 'chaturanga.' Which is why WH is happy to report that fashion giant ASOS' second activewear launch – ...

Many high street brands may be waking up to the fact that women don't come in one shape or size, but they still have a long way to go to please every individual's need. Some are starting to take the ...