People who give advice on copywriting often say, “Avoid using the passive voice.” This universal statement is not always correct but, more importantly, it is often confusing because most of us use ...

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel ...

Writing in the active voice makes the meaning clear while keeping sentences from becoming complicated and wordy. Sentences using passive voice are not necessarily wrong, just less effective than ...

Whether you write on a part- or full-time basis, you can benefit from becoming more familiar with an often-overlooked aspect of writing that is treated in today’s column: active and passive voice ...

Of all the technical advice I offer writers, none is more controversial than encouragement to use the passive voice. Most writers prefer the active, and so do I. But that preference has been distorted ...

The passive voice focuses more on an action that took place and places less importance on the person who performed the action. Writers who use passive voice may cause headaches and frustration among ...

Teaching students to write in the active voice will significantly strengthen their essays because sentences written in the active voice often have much more impact than those written in the passive ...

This tip on improving your SAT score was provided by Vivian Kerr at Veritas Prep. What does it mean when we say sentences on the SAT should be “active”? A sentence is “active” when the subject of the ...

Does the passive voice lend itself to biased, manipulative writing? A reader named Richard wanted to know after witnessing a discussion about a news article. “Someone criticized an article on politics ...