Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Advertisers on Facebook are able to use an ad-targeting system that allows them to exclude black, Hispanic and other ethnicities from seeing ads. Suggested Reading It’s The Party of The Year! The Root ...

Meta’s simultaneous subscription testing across Instagram, Facebook, and WhatsApp isn’t about innovation. It’s about ...

Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...