In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...
Comcast CMCSA-owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events like ...
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