In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple Inc. (NASDAQ:AAPL) reported a record-breaking fourth quarter, with CEO Tim Cook predicting an even better first quarter. Despite the iPhone 17‘s initial demand, the company surpassed analyst ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs -- yet the fact that he isn't Jobs is what has made Apple ...