As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

BAYSIDE, Calif. —In a bid to bolster its audio advertising business, media content delivery provider StreamGuys has hired ...

New Nielsen-based research shows that adding audio to digital and OTT campaigns delivers an 11% lift in conversions while extending reach beyond major digital platforms.

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

Audacy Chief Marketing Officer Paul Suchman has elaborated on the company’s latest “State of Audio” report on how emotional connections, measurement technologies, and the rise of creator-driven ...

NEW YORK & AMSTERDAM--(BUSINESS WIRE)--With this latest innovation, users can now generate a complete audio ad simply by uploading a picture such as a product image, billboard ad, or even a photo of a ...

Super Hi-Fi, gaining recognition for its AI-powered radio offerings, has signed a partnership with iHeartMedia-owned digital and broadcast audio tech firm Triton Digital that integrate Triton’s audio ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...