Native advertising: The refreshing and unobtrusive form of advertising that syncs beautifully with web content and is receiving the attention of many publishers. The traditional advertising system has ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

“Many will no doubt see the Shell ad as a classic advertorial type ad that publications have run in print forever. But the Post said the Shell execution is true native because it’s integrated among ...

Nexad, a new startup that wants to put ads in AI apps, raised $6 million in seed funding. The startup is both matching ads with audiences and creating them itself. Check out the 10-page pitch deck ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led ...

Get ready for ads in the Gemini AI assistant – eventually. Get ready for ads in the Gemini AI assistant – eventually. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...