The Dallas, Texas-based carrier transitioned from its longtime open seating system in keeping with competitors like American, ...

The changes Southwest Airlines has been planning for more than a year are now live — including assigned seats, ending the ...

Southwest will also begin a new group-based boarding system starting on Jan 27. The new boarding process will prioritize ...

Some customers have dubbed the Southwest Airlines policy "garbage," while others were more impressed with the shift.

The introduction of assigned seating comes with other changes such as the addition of premium seating options and a new ...

Southwest passengers will have assigned seats starting Tuesday. This marks an end to the Texas-based airline's well-known longstanding policy of allowing flyers choose their own seats as they board.

Southwest's new boarding system prompts mixed reactions from passengers on day one.

Flying Southwest Airlines changes forever as of Tuesday, January 27. Marketing it as seatisfacton for all, passengers flying Southwest will no longer be able to pick whichever seat they like during ...

Southwest Airlines is making huge changes to its business model next year, starting with a brand-new boarding process rolling out in late January. Now, we have a better idea of what that boarding ...