Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

In the world of fashion today, the recycling of styles in different colors and materials has left the world hungry for more. Many times, people have to decide whether fast fashion that is more ...

Opinions expressed by Entrepreneur contributors are their own. Not so long ago, if somebody mentioned owning a startup, you could assume it was all about a nifty app or gizmo. But these days, food is ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

The importance of brand building has increased significantly in recent years. There are two main reasons why. On the one hand, today’s organizations must show an attitude in order to be successful. On ...

In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal brand is defined as attaching monetary value to a person as opposed to a business, ...

The post Personal Branding Tips: How to Create Your Online Identity appeared first on Brand Driven Digital. The Gazette has been informing Iowans with in-depth local news coverage and insightful ...

Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

To mark the release of Monocle’s transport-themed September issue, we catch up with seasoned branding experts Winkreative for tips on shaping a high-flying brand. Branding an airline is one of the ...