One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Why should advisors be marketing to millennials? Because there are over 70 million American millennials, who make up about 30% of the entire population, that’s why. Also known as Gen Y, millennials ...

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good ...

We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...