With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

Did the Polar Bear defect? Find out how Pepsi's 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...

Dr. Akshay Syal joins NBC News’ Gadi Schwartz for a blind taste test comparing the current corn syrup formula and the cane sugar version of Coca-Cola’s flavored ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Watch as two British men try Mexican Coke for the first time. In this entertaining taste test, they compare Coca-Cola in a glass bottle to what they're used to in the UK. Their funny reactions and ...

Since President Trump's announcement that he wants Coca-Cola executives to switch from high-fructose corn syrup to “real cane sugar” in U.S. Coke products, several Washington Post workers tested ...