Cold outreach is still one of the most effective ways to build relationships, but success today comes down to personalization, brevity and leading with value rather than spam. Cold outreach is simply ...
The Oechsli Institute’s 2014 Financial Advisor Social Media research found that LinkedIn is a powerful marketing tool when a personal introduction isn’t possible. The following is an excerpt from The ...
The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...
Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. If you’re anything like me, your phone rings all day with ...
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