Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

You might say it’s just a pigment of your imagination ...

People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, indigo and violet. Human eyes perceive visible light as this array of colors. You may notice that some colors you can ...

a) Illustration of the omnidirectional wavelength-tunable color device featuring a mechanochromic chiral liquid crystal elastomer (CLCE) and an electrically deformable dielectric elastomer actuator ...

Team develops a flexible and stretchable device capable of omnidirectional color wavelength control. A team at Pohang University of Science and Technology (POSTECH), spearheaded by Professor Su Seok ...

Michael Murdoch is a member and former board member of the Inter-Society Color Council, part of the Color Literacy Project. People love the rainbow of ROYGBIV colors: red, orange, yellow, green, blue, ...