The restaurant industry is grappling with big questions about consumer behavior, efficiency, and labor this year, analysts ...

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back to psychology, not features.

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Economic stress can have an unexpected effect on consumer behavior, causing an increase in smaller, indulgent purchases that ...