Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

How do consumers choose what to buy on Amazon or what to listen to on Spotify? Do they scroll endlessly through the options, ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...

Consumer Choice and the Illusion of Exhaustiveness “Top 10” and “Best Of” lists often imply completeness and authority. However, behavioral research suggests that consumers frequently mistake ranked ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Understand the connection between sustainable living and consumer choice to navigate eco-friendly options effectively.

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...