With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online ...

To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer that has a storefront sends out ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

United States, 2nd Jul 2024 - In today's fast-paced digital world, reaching and engaging customers effectively has become more challenging than ever. With consumers interacting with brands through ...

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven ...

With cross-channel measurement and attribution having fallen between 2015 and 2016, with consumers focusing more on their mobile phones or ahead at the store shelf, the industry has worked harder at ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

Marketing is changing. The traditional approach, which viewed the customer journey as a linear funnel, is broken. Today, with the massive proliferation of marketing channels, businesses and brands are ...

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers’ ...

In today’s digital world, it’s critical for marketers in any industry to develop a multichannel approach that reaches consumers on the channels they prefer to use. After all, the number of devices ...