People feel very differently about owning physical books versus e-books, a recent study shows. While stereotypes suggest that younger consumers prefer digital books, that is not actually the case, ...

To most people, a haiku posted on Carnegie Mellon University Professor Dave Touretzky's Web site might look like an arcane paean to mathematical integers and hexadecimals. But this 456-stanza poem is ...

As organisations strive to adapt to the digital age, they encounter a triad of transformational forces: data overload, digital consumer behaviour, and the meteoric rise of AI. The proliferation of ...

Every time a Website is visited or a banner ad is clicked, a trail of footprints is left behind. These footprints offer clues about likes, dislikes, and habits—the consumer’s digital behavior. Web ...