On August 28, 1922 America’s first radio advertisement was broadcast on New York City’s WEAF. It lasted ten minutes and promoted the Hawthorne Court Apartments in Jackson Heights. The marketers’ gripe ...

The rise in adblockers and super apps, coupled with the leapfrogging to mobile-first markets, makes Asia very different when we think about measurement for advertising. Yet we have never really ...

Forbes contributors publish independent expert analyses and insights. I have covered the oil & gas and maritime sectors for many years. The changing nature of the industry is placing pressure on ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

KONZA Health, in collaboration with The SSI Group, announced the launch of Quality Measure Optimizer Elite (QM Optimizer Elite℠), a nationwide digital quality measurement solution designed to reduce ...

This story was originally published by our sister station SVC. This looks like a shockingly useful must-have. The T1 Tomahawk Digital Tape Measure is the world’s most productive tape measure ...