Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...

Fashion shows can expose a variety of products, whether you're a jewelry designer, clothing designer, clothing retailer or shoe seller. Shows give journalists and bloggers an opportunity to review ...

According to IBIS, a global business intelligence provider, the party and event planning industry has grown by 2.9% over the past five years, reaching revenues of $5 billion in 2019. Lily Ehumadu is ...

A nonprofit event requires a thorough promotional plan to help attract both attendees and volunteers. You'll need creativity and an eye for frugal marketing tactics to succeed. As most nonprofit ...

Events are stories: live and in real time. What’s more, events have no delete button. As an event planner, you are certainly in the limelight, when things go right and when things go wrong. It’s no ...

Every morning, I open my news apps to headlines about evolving government policies, new tariffs, shifts in international relations and economic fluctuations—all of which directly impact how businesses ...

Check out our curated list of the best event planning templates for businesses, individuals, marketers, and more. Whether you’re a professional event planner, putting together an important conference ...

Behind every unforgettable celebration is a planner who brings vision, calm leadership, and thoughtful execution to the table ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...

It is essential to have a clear vision as to what you want your event to look like. Be able to answer the following questions: How many people will be in attendance? Will there be food? Will you ...