We've extolled the virtues of the launch monitor and how it has expedited the fitting process, dialing in differences that when combined with the eye of a trained fitter will lead you to the right ...

Golf has gotten highly technical, hasn’t it? We have GPS or lasers to measure our distance to targets. Anyone buying a new driver will optimize their head type and shaft on a radar machine. Irons are ...

As with many things in R&D, you build on the partial success and failures of things in the past. We had an adjustable-length mechanism in that first version—a fairly simple clamp—that did an awful lot ...

Last week Russell Knox brought attention to Cure putters when he put the oversized RX5 model in play at the WGC-Dell Match Play. This week, Lexi Thompson not only brought more awareness to the club by ...

Parsons Xtreme Golf (PXG) has launched its new line of Gen2 putters, which features eight different head models, three different hosel options, two finishes (black and chrome), and adjustable sole ...