Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. Keyword lists are messy. They contain every little ...

Keyword mapping moves beyond the focus on single keywords to align your website to customer needs as expressed in the phrases and questions in customer queries. Keyword research can be a lot like lawn ...

Given a choice, who would you prefer coming to your website – millions of visitors who’ve se arched for generic keywords in your sector, or a few thousand whose search terms are much more precise? Of ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

What is a keyword modifier? A modifier is a word that in combination with your core keyword creates your long tail strategy (definition by Dan Thies). Most often a thematic modifier can be: a word of ...

Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth. Keyword research is a cornerstone of SEO success, but many ...

When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...