Big data analytics give businesses the opportunity to get ahead by thinking and acting dynamically. However, there’s a widely held misconception among small business owners that big data is suitable ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

When governance is engineered into how data is created and used, it accelerates access, experimentation, model development ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Sure, collecting data can help guide you — but only if you know where you’re going. Like a GPS, it won’t pick your destination, book your hotel, or decide if you’re headed to the mountains or the ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...