One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you’re just starting to explore K-beauty land, it’s impossible to know where to start. That’s why I ...

In pursuit of fresh makeup trends for the summer? Refresh your beauty game this season with these five amazing 2021 Korean makeup trends Since we are in the midst of summer, we could all do with a bit ...

Texture aside, Korean makeup puts an emphasis on lip care as well as finish, making pretty much every product a skin-care-makeup hybrid. “K-beauty lip formulas tend to blur the line between skin care ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

If there’s one thing K-beauty has mastered, it’s the art of an effortless glow—whether that’s glass skin, luminous under eyes, or glossy lips. Known for their glassy sheen, nourishing formulas, and ...