In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

“Many will no doubt see the Shell ad as a classic advertorial type ad that publications have run in print forever. But the Post said the Shell execution is true native because it’s integrated among ...

Get ready for ads in the Gemini AI assistant – eventually. Get ready for ads in the Gemini AI assistant – eventually. is a senior reporter covering technology, gaming, and more. He joined The Verge in ...