The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

This guide describes online reputation management and how brands can use it to keep their public image positive.

Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and ...

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. We work, live and do business in the age of digital connectivity ...

Selecting the appropriate online reputation management company is vital for upholding a positive online image. From suppressing negative reviews to boosting brand credibility, these ORM services offer ...

Opinions expressed by Entrepreneur contributors are their own. If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Will In today’s ...

Celebrity reputation management services focus on shaping public perception online. It also aims to protect and improve how the public views celebrities. The primary goal of these services is to build ...

Online reputation management consists of tracking your brand and reacting when necessary. Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name ...

Have you Googled your company lately? If not, you probably should. What people are saying online about your brand -- the good, the bad and the oftentimes inaccurate -- makes all the difference when it ...

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...