CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...
What is the American Trends Panel (ATP)? The American Trends Panel is Pew Research Center’s primary source of survey data for U.S. public opinion research. It is a multimode, probability-based survey ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
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