Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. AI-backed personalization tools can be game changers for your e-commerce brand.

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

Consumers can enable Personal Intelligence through a new option in the Gemini settings menu. The tool gives the chatbot ...

Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about ...

Over the past few years, a new type of digital platform has emerged that focuses on long-term, conversational interaction rather ...

Wealthtechs are rolling out tools designed for advisers to build customized tech stacks, with the ultimate goal of freeing up advisers' time to focus on financial planning as the new business model ...

Fintech company DeepTarget Inc. has debuted an extension to its Digital Experience Platform that it says will drive personalized experiences for consumers. The new product, 3D Story On The Go, allows ...

Personalization has become increasingly important in customer buying journeys, yet an increasing number of companies are failing to use personalization throughout the customer post-sale journey, ...

Facebook is preparing to adjust its News Feed to de-emphasize political posts and current events, but news reader Flipboard is instead rolling out an update that puts users in control of their own ...

The hyper-personalization trend is somewhat new but an obvious outgrowth from the digital age. This describes the way companies use data tracking by targeting ads, products, sales, and services for ...