Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

The latest craze in the fitness world—from gym culture, to nutrition planning, to recovery protocols— is hyper-personalized optimization. But is there really a benefit to at-home microbiome tests that ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Indeed, in this rapidly changing world of digital marketing, the entry and growth of artificial intelligence (AI) are turning points that herald a new era of innovation, efficiency and personalization ...

Personalization has always been one of the clearest bridges between marketing and emotion. Different things spark emotion for different people, depending on who we are and how we experience the ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple demographic segmentation has evolved into sophisticated, AI-powered ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

AI represents the greatest cognitive offloading in the history of humanity. We once offloaded memory to writing, arithmetic to calculators and navigation to GPS. Now we are beginning to offload ...

Join us for a transformative virtual summit where K-12 leaders explore the path to effective personalized learning that improves outcomes for every student. Gain practical strategies to align ...