Small businesses don’t just operate in our community; they are our community. They employ our neighbors, support our schools and reinvest locally. But we can’t keep expecting them to succeed in ...

If you’re wondering why “The Marketing Coach” talks so much about customer service, it’s simply because word-of-mouth referrals are your best and cheapest resource for new customers. Conversely, no ...

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A Nielsen global survey revealed 84% of people trust recommendations from their acquaintances over traditional advertising. Creating strong, authentic relationships and providing excellent service are ...