If you prefer to get your business message across visually or like to incorporate images and shapes into corporate missives, rely on PowerPoint's shapes collection to help you shape up your ...
If you want to use PowerPoint's capabilities to illustrate how two or more data points compare in magnitude, it might be appropriate in some cases to use proportional shapes to make the comparison.
A SmartArt Style combines several effects, such as line style or a 3D style. You can apply these effects to the shapes of your SmartArt graphic to give a professional and unique look to your graphics.