DAYTONA BEACH, Fla. (Dec. 5, 2019) — In a historic shift for the sport, beginning in 2020 NASCAR‘s premier series will be known as the NASCAR Cup Series and will feature four cornerstone brands as ...
NASHVILLE, Tenn. -- NASCAR has signed Busch Beer, Coca-Cola, Geico and Xfinity as its "premier partners" in a change to its traditional sponsorship model. Starting next year, the premier series will ...
A bit of unfortunate news on this Friday afternoon. Geico is reportedly going to leave NASCAR as a premier partner after this season. That will mark the first departure of a premier partner since the ...
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