The economic downturn of recent years has brought out a slew of creative entrepreneurs who are unleashing their inner artists on websites such as eBay and Etsy. With a potential global audience of ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

The packaging of products is one of the most important aspects for every company. Well-thought-out and planned packaging techniques can inhibit or enhance sales. It is financially burdensome to a ...

Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

Your products and product designs are the life blood of your business. However, many companies don’t think about protecting their creative product designs, and product packaging with intellectual ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...