A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Opinions expressed by Entrepreneur contributors are their own. As the CEO of Builderall, an all-in-one digital marketing platform that has supported over 2,000,000 small businesses, I often get asked ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Do you want to learn how to improve your email marketing return on investment and connect with your target audience? Did you say yes? If so, you’re in the right place! Email marketing is an extremely ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth ...