"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Red nail theory has turned into a religion on social media as of late. Creators are buzzing about how ...

If you’re stuck in a romantic rut, you may want to try painting your nails red. At least that is what some TikTok users are attempting in an effort to enhance their love lives. The “red nail theory,” ...

If it seems like you've been encountering more people wearing red nails than ever on social media, you might be onto something. In the past 12 months, online search for red nails have increased by 160 ...

Red is a high-energy color. It’s sensual and romantic, exerting dominance, passion, and confidence. Christian Louboutin, Taylor Swift, and Jessica Rabbit all identify with the color—and more recently, ...

If you've ever strolled down the never-ending path of BeautyTok, you may have come across plenty of trends, like the ill-fated DIY freckle trend or the ethically questionable dark under eyes trend.