Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

The upper level of today’s watch market is driven by collectors, and their increasingly high standards have led brands to unleash a steady stream of limited editions that exceed our ...

You can wear a piece of history with the new Rolex Explorer. This watch was originally developed to survive Sir Edmund Hillary and Tenzing Norgay’s climb to the top of Mt. Everest, and it has graced ...

Our indispensable guide covers 15 collections, hundreds of references, and countless ways to wear the Crown.

Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

"Watches and Wonders" in Geneva, the biggest trade show in the luxury timepiece world, kicked off with a bang as industry leader Rolex released its latest 2025 models just as the industry finds itself ...

In the pantheon of luxury goods, Rolex has a unique spot: The word conjures up not a logo or a covetable item, but rather the very idea of a beautifully made and enduring timepiece. It is nearly ...

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One of the more dramatic increases affected the two-tone Submariner Date, ref. 116613, which jumped $1,100, from $13,000 to $14,100. Paul Altieri, founder of Bob’s Watches, a popular Rolex re-sale ...

Rolex continues to upgrade and redesign key models in its goal to offer next-generation collections with state-of-the-art materials and movements. Vintage Rolexes are still the most collectible ...

The coolest Seiko of the past decade comes from a collaboration with Japanese watch shop TicTac, blending the Alpinist with ...

Luxury watch brands like Rolex have become synonymous with great wealth and elite status. The Geneva, Switzerland company has been in business since 1905 and produces between 80,000 and one million ...