SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Marketers looking to employ mobile location for advertising or marketing purposes face tough decisions on how to engage the customer. Build a downloadable application? Create a mobile Web page? Launch ...

Opinions expressed by Entrepreneur contributors are their own. Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

Opinions expressed by Entrepreneur contributors are their own. This year marks the start of a fresh decade, meaning it’s a blank slate, so why not jazz up your marketing mix? What you’ve been doing is ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

When it comes to mobile marketing, here is a word of caution: It is about using the medium intelligently and not bombarding consumers with so much untargeted SMS advertising that they become ...

This article was published in 2025 and references a historical event from 2023, included here for context and accuracy. Tension: Businesses chase SMS marketing’s impressive metrics while customers ...

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