Salesforce is a provider of customer relationship management (CRM) software. The company’s sales, service, marketing and cloud platforms are rated as ‘best in the market’ by Forrester and Gartner. The ...

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature ...

Implementing new technology is often a scary and difficult undertaking, especially for small and midsize businesses that can’t afford to get it wrong. 5P Consulting, a boutique technology consulting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Need to organize your lead generation efforts but aren't sure where to start? Whether you ...

A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

The true story of the Oakland A's baseball team's data-driven approach to scouting and player recruitment, as portrayed in the popular book and movie "Moneyball," has become a classic example of how ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

NEW JERSEY, NJ, UNITED STATES, December 3, 2025 /EINPresswire.com/ -- Astreca, a leading Salesforce CRM and marketing-automation consultancy, today announced the ...