Scent marketing is a powerful tool that businesses use to create a pleasant atmosphere and boost sales. By using specific scents, companies can make shopping experiences more enjoyable and memorable.

Forbes contributors publish independent expert analyses and insights. Nadja Sayej writes about fashion, celebrity and pop culture. 1st May 1954: A woman trying different types of scent in a perfume ...

Choosing the right office perfume is a delicate art — not all scents work for all workspaces, and not all will help you leave the professional, powerful impression you need, especially on your first ...

Finding a perfume that genuinely feels like you can be a little tricky, especially as your tastes evolve over the years. Many women over 40 want a scent that feels comfortable, elegant, and gets those ...

Scent stacking is a new trend where individuals combine various fragrances to create a personalised scent, gaining popularity among Gen Z and Millennials.