Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

Introduction : Cloven tongues of fire -- Modern chromatics : Ogden Rood and the wrong-workings of the eye -- From chemistry to phanerochemistry : Charles Sanders Peirce and the semiotic of color -- ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

"Is color real or illusory, mind independent or mind dependent? Does seeing in color give us a true picture of external reality? The metaphysical debate over color has gone on at least since the ...

Using adaptive optics, scientists have identified elusive retinal ganglion cells in the eye's fovea that could explain how humans see red, green, blue, and yellow. Scientists have long wondered how ...

This exhibit, put on by students and faculty from the Program of Color Science, features activities and demonstrations that introduce visitors to color science concepts in a fun and accessible way.

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

Color plays an important part in a design. Colors evoke emotions, feelings, and ideas. Colors can also help strengthen a brand’s message and perception. Yet the power of colors is lost when a user can ...