Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

In this step-by-step makeup tutorial of a simple but oh-so effective Halloween look, we show you (with the help of magic MAC Senior Artist Debbie Finnegan) how to create fake blood tears using makeup.

In this video, I’ll guide you through a step-by-step daytime to nighttime eye makeup tutorial, showing you how to transform your look from fresh and natural to bold and glamorous! Whether you're ...

Puppy eyes, not to be mistaken for dog eyes, is another one of Korea's cutesy beauty trends we're happy to import. The liner style with downward flicks is all about the almond shaped, doe-eyed look ...

If there's one thing to be said about a smoky eye, it's that it's an incredibly versatile look. The combination of liner and shadow used in this dramatic technique allows for seemingly infinite ...

Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...