Where once Tesla had the EV field in America mostly to itself, there is now increasingly stiff competition. By way of comparison, the Ford Edsel, a 1950s flop so notorious that it’s taught in business schools to this day, sold almost twice as well as the Cybertruck, in a country with half the population.

Tesla has about half of the EV market wrapped up with just two models. How can an automaker succeed in the face of such a dominant pair?

An update to the SU7 has lifted its driving range up to 902 km and could further boost demand