Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Google’s John Mueller answered a question about removing hacked URLs that are showing in the index. He explained how to remove the sites from appearing in the search results and then discussed the ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

If you are a Google Chrome user, you might have seen the message Search Google or type a URL in the Google Search box and address bar. This message only appears on the Home page of Google Chrome. If ...

Google has unveiled a new URL shortener, g.co, which will only be used to link to the company's official products and services. Although it already has another service, goo.gl, for abbreviating any ...