I’ve watched as the UX industry has spent years developing rigorous, value-adding processes to help companies create experiences, products, and services that have shaped or enhanced our lives. At the ...

Forbes contributors publish independent expert analyses and insights. I write about the intersection of psychology and technology. Skeptics of user experience research often point to the following ...

However, start-ups face one very significant obstacle before scaling becomes an issue, before hiring more engineering blows the budget up and before burning too much money becomes the final nail in ...

A recent article in Entrepreneur magazine listed “inadequate testing” as the top reason why startups fail. Inadequate testing essentially means inadequate or sub-par user research that leads to poor ...

Remote UX research methodologies clearly offer value in our current times of confinement, but their value will be seen long after. We are living in a time of uncertainty where nearly everyone in the ...

The business intelligence (BI) tools of earlier generations were not very user-friendly. So much so that you had to have significant technical skills to interact with them. This meant decision-makers ...

Yet this shift raises a tougher question: can AI really capture the hesitation, emotion, and contradictions that often reveal what users think and feel? Maksim Kozlov That's the problem space Maksim ...

Most companies agree that user experience is important. In a 2019 report from UserZoom, 70% of enterprise CEOs said that they see user and customer experience as a competitive differentiator. But ...