Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...
Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...
Food labels can communicate many things. In some countries, they highlight if a product is high in fat, salt or sugar. In others, they may promote benefits like added fibre or protein. But now, a new ...
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