ELF Cosmetics and Supergoop sell two similar sunscreens at drastically different prices. I've tried both and personally prefer the dupe, which is $24 cheaper. That said, Supergoop offers a higher SPF ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a Liquid Death can, and will be available in Severed Lime, Killer Cola, Doctor ...

Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...

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E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50%. Tarang Amin, CEO of the cosmetics company, said its new Bronzing Drops serum has been wildly ...

These color correctors have a lightweight, long-lasting formula that really delivers. Not sure what you need? Here's your guide: A shopper admitted, "I didn't realize I needed this! Elf is really ...