The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

These color correctors have a lightweight, long-lasting formula that really delivers. Not sure what you need? Here's your guide: A shopper admitted, "I didn't realize I needed this! Elf is really ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Chipotle is releasing a makeup collaboration with Elf. The collection includes eye shadow palettes inspired by the menu and avocado makeup sponges. Chipotle had a good 2020 and plans to continue ...

Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's ...