The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Synthesia just raised a $200 million Series E funding round and is now valued at $4 billion. CEO Victor Riparbelli shares his daily routine.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

In lush South Florida, trees and bushes grow all year round. And that means yard waste and dead trees never stop piling up.

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...